Best Strategies For Choosing an Orlando Digital Marketing AgencyDigital Marketing
Orlando is a major city with a thriving business community. If you're looking for a digital marketing agency to help grow your business, it can be tough to know where to start. How do you choose the right agency? What should you look for? In this blog post, we'll share some tips on how to choose the best digital marketing agency for your business. Keep reading to learn more!
- Do your research - read reviews and compare pricing
- Ask around for recommendations
- Meet with the agency - hop on a zoom or phone call or meet in person to get a feel for their culture
- Make sure the agency has experience in your industry
- Get a proposal from the agency that outlines their services and pricing
- Sign a contract with the agency that outlines expectations, deliverables, and payment terms.
Do your research - read reviews and compare pricing
One of the most important pieces of advice we can give you is to do your research and compare pricing. While there are hundreds, if not thousands of digital marketing agencies in Florida alone, agencies that achieve results for their clients - no matter the service vertical they were hired for - should have a long list of positive reviews highlighting their work history with other clients. Places such as online directories, social media, and Google should be the first checked locations.
Now shopping around digital agencies has its pros and cons - we say this for several reasons:
- Display of digital marketing services(h3) - Some digital agencies (like Dark Matter Digital) do not display the pricing of our services. This is not a deceitful tactic, however speaking for ourselves, each specific project we take on - whether it be a website design and development project, developing an SEO strategy, or creating a brand and logo - varies from business to business. We like to have an introductory call with you, learn and understand your business and understand what specifics your project requires. Feel free to compare our prices after we introduce ourselves though :)
- Shopping around too much(h3) - There is a fine line between doing your due diligence and reaching a point where you are doing more harm than good. Why do we say this? If you shop around too many digital agencies, you may begin to tangle the specifics of what is being offered by each company with each other. This can lead to a working relationship starting off on the wrong foot.
Ask around for recommendations -
When you're looking for an Orlando digital marketing agency, it can be helpful to ask around for recommendations. Ask your friends, family, and colleagues if they have any recommendations, and see if there are any agencies that they have worked within the past. Although some digital agencies - like ourselves - work with companies all across the United States and Canada, we take special pride in working with local clients of all business types. To date, we've worked with over 100 local, Orlando-based businesses and startups.
When asking around for recommendations, do keep in mind what your business or brand may need, but be drastically different than another brand. Each project requires specifics, and the agency you are speaking with should provide recommendations and solutions to implement your specific requirements.
Setup a Consultation / Meet With The Potential Agencies
In most cases, local Orlando Digital agencies allow you to set up a free consultation with them. This gives you a chance to put a name to a face(s), and us a chance to meet you and learn about your brand, your aspirations for your brand, and the specific project requirements.
When meeting with a specific company, do your due diligence and ask tough questions. If you noticed a bad review or saw a website in their portfolio you were not too fond of, ask "what happened here?". There may be an explanation, such as the client wanted to use specific colors in their website that maybe you are not too fond of, or there were looking for a specific logo style that doesn't quite fit your style. This is okay, but the agency should be able to justify its position on these.
Another benefit of setting up a meeting with the potential company is that this gives them a chance to ask project-related questions, provide solutions, and gather important information to work up a specific estimate for you. At Dark Matter Digital, this is the very first step before we speak numbers. We want to have a good understanding of your project requirements so we can recommend content management systems (CMS), propose branding solutions, and more.
Make sure the agency has experience in your industry
We are not saying that because a company has never worked on a project in your specific industry does not mean they will do a poor job. But to tie back in our last point, being familiar with a particular business industry allows the agency to provide real solutions - whether that is understanding your target audience, developing content for your social channels, and more. When you meet with a company - ask the question "Have you worked with similar businesses or brands before?".
Get a detailed proposal from the agency
After conversing, the agency should offer to send you over a free proposal outlining their service breakdowns, their recommendations, and most importantly, the cost associated with these. This will allow you to look at what each company is specifically offering, what their proposed tech stack may be, and how they hope to provide the best outcome to you.
After you have received a few proposals, compare them and use them as a tool to draw closer to a final conclusion.
Sign a contract with the agency that outlines expectations, deliverables, and payment terms.
This is by far one of the most important points that we can offer you. Never do work with a digital agency that does not have proper contracts in place. While this can protect them in certain situations, you can rest easy spending thousands of your marketing dollars on a company that is contractually bound to do what they have said they will do. This offers an additional piece of mind, lays out clear expectations from both parties as well as payment terms.
Companies that have proper contractual obligations in place are confident in their team's work and the ability to deliver. At Dark Matter Digital, we send out a service agreement for every project that we take on - from branding to SEO and website development.
Conclusion paragraph: Finally, it’s important to remember that finding the right digital marketing agency is a lot like finding the right partner. You want to make sure you do your research, ask around for recommendations, and meet with potential agencies in person before making a decision. When you do find the perfect fit, be sure to get everything in writing – from their services and pricing to your expectations and payment terms. And of course, don’t forget to schedule your free consultation with Dark matter Digital today!