👉 TLDR: We breakdown the process Google uses to reindex your website, and how long it may take Google to update it's SERP's (search engine results page).
How often does Google update search results?
Is your website not showing up in Google Search Results? Or, did you recently make changes to your website and noticed that Google has not indexed or made changes to their results?
The problem here is that Google’s search results are in a constant state of change.If you are experiencing low results from your search engine traffic, be sure to schedule your free consultation with us!
Below we will discuss how often Googlebot crawls your website and why it differs from every site.
1. Analyze Your Google Indexing History
If you’re looking to find out how long it will take for Google to notice your changes on your site, and to then reflect on Google’s SERP (Search Engine Results Pages), the answer is: Whenever your website is crawled, and Google reindexes the website.
The best way to keep track on how frequently Google visits your site, is to examine your crawl status from Google Search Console (formerly Google Webmaster tools).This will give you a historical snapshot of the timespan involved in Google revisiting your site.
2. Google Indexing Factors
From our experience, factors that contribute to quicker crawling and indexing revolve around:
1. Domain Authority: Score (on a 100-point scale) developed by MOZ that predicts how well a website will rank on search engines.
2. Page Authority: Score (on a 100-point scale) developed by MOZ that predicts how well a specific page will rank on search engines.
3. Content Schedule: The frequency at which you publish new content on your website.
4. Popularity of Website: A combination of site traffic, CTR (click-through-rate) and time on site can contribute to quicker crawling and indexing.
Throughout our years of experience as top Orlando Web Designers and SEO experts, we have found that indexing results occur on a site by site basis. If you have a local business with low search volume, your indexing rate will be slower – sometimes extremely painfully slow. (4-6 weeks).
Primarily because people aren’t searching for you in high volume (think 1000+ searches / day), most local businesses fall into this slow category.
3. What is Googlebot, Crawling and Indexing?
Let’s start with what the Googlebot is, plus the difference between indexing and crawling.
Googlebot is search software that Google sends out to find and collect information on the web to add to Google’s searchable index.
Crawling is the process where Googlebot goes around from website to website, finding new and updated information and reporting it back to Google.
Indexing is the processing of the information gathered by the Googlebot from its crawling activities. Once documents are processed, they are added to Google’s searchable index if they are determined to be quality content.
So how does Google find new information? It uses webpages saved from previous crawls as a starting point and combines sitemap data submitted by webmasters. As Googlebot crawls around your pages it will find new links to content to add to the list of pages to be investigated. Though this description is a lot like saying: Cars move because you press on the gas pedal. Within each of those processes there are ways of optimizing your site structure and content to more efficiently allow Googlebots to crawl and index your web pages.
4. Help Google Index Your Site Faster
If your website is serving a local market, then you can expect slower updates.
Below are 4 tips to help your site index into Google faster:
1. Google Analytics: You’ll want to add Google Analytics for tracking purposes regardless, but it certainly could give Google the nod that a new website is on the the map.
2. Fetch It: If you have recently made changes to your website, you can ask Google to fetch it.
3. Google Webmaster Tools: If you have claimed your website in Google Webmasters you are allowed 500 fetches a month.
4. Create Sitemaps: You can also assist Google in finding your content by creating Sitemaps and submitting them in your Google Webmaster account. Sitemaps are link maps that plot out and list all of the content of your website for Googlebots.
5. How does SEO help?
By making corrections to to your site’s content and structure - such as improving your own page SEO, you can help your website rank faster and higher. SEO changes help Googlebot more effectively crawl and index your website for search results.For example, this blog article that I am typing will be submitted with a new url to my site. After this post, I will resubmit my sitemap immediately to let Google know that I have another page (more content) full of SEO keywords that will help Raptor appear in search results. Thus, making my website appear higher, drive relative traffic to my website and atlas yield more profit.
👉 Read our article on our 8 essential on-page SEO factors that you should know
We hope this answers your question on “How often does Google update search results?” Once your website is on the map you will begin to see more traffic from Google search. It’s also good to note that Google will visit websites with active blogs more frequently than static websites with no new activity. If you have a blog attached to your website, try to write one new blog post a week.
Interested in having your SEO completed and start driving organic revenue rich traffic to your website?
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This is how often Google updates search results.
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