Brand Kits

Ensuring your management team and staff are all aligned in a unifying direction is incredibly important, and a good brand positioning achieves just that. With the Brand Kit, we'll take the time to deeply get to know you and your business, we'll ask the questions you need to ask yourself, challenge some of the assumptions you've undoubtedly established over time, and work with you to develop a brand positioning that stands the test of time.This brand positioning will form the founding pillar on which we'll build your creative identity. It will also be the guiding strategy behind what and how we communicate with your clients. At the end of the project, you'll be given an online digital brand guidelines for your staff to see anytime, anywhere, with what your brand stands for and how it should be presented.

Here's what you get:
- Brand survey - sent to management, key staff, and clients
- Brand Story
- Brand Gift
- Brand personality
- Tone of Voice
- Elevator Pitch
- Passion, purpose, process
- Customer personas
- Competitor landscape
- Digital Brand Guidelines

Once your brand position has been established, we'll put together some mood boards showcasing some design directions we can go with. From there, we will develop your logo and surrounding visual identity.

Here's what you get:
- Creative mood boards to define design direction
- Logo (chosen from three concepts)
- Brand colour palette
- Font suite
- Digital brand guidelines

With the Brand kit, you'll get all the swag and printed collateral you need to impress your clients and strike fear in your competition.

Here's what you get:
- Printed business cards
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‍- Building signage
- Vehicle wrap design
- Two extra designs of your choice

Everything thing you need for the digital world - brand related. We'll include a custom email signature, plus presentation templates, letterheads and email marketing templates - all you could ever need.
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Here's what you get:
- Email signature
- Document letterhead
‍- P
- Marketing email designs

A fully bespoke and mobile responsive Webflow or Wordpress website (Shopify for eCommerce), designed from scratch and tailored to your brand. You'll have full editing control once we're finished.

It also includes the following:

Website copy
We work alongside you to write the website copy

Photography
We'll shoot any photography needed to bring your website to life, including team photos, project photos, office photos, and any other scenes required.

Blog / Team / Portfolio CMS
Your website has the option of an unlimited number of CMS collections - such as a blog, a team profiles section, or a portfolio of your work/projects. These are templated pages that simply require you to fill out a few fields to generate new ones. A fully responsive website tailored for your brand, with unlimited pages, which you'll have editing control over once finished.

Advanced API integrations
We'll integrate any kind of third party nessecary for your business. Examples include Salesforce, real estate property software, job recruiting, customer portals etc

Search Engine Optimization (SEO)
We design and build everything with SEO top of mind, and then ensure everything is set up perfectly to preserve and gain search engine rankings - from alt text and H1s to core web vitals and site loading speed.

It's time to tell the world about your new brand. We'll set you up with all of the assets you need across relative social media platforms, including templates to post on-going beautiful posts.

We will also provide you with 10-20 posts so you're ready to go after we are completed. On top of all of this, we can compile a comprehensive suite of advertising creative for online and offline media:

Here's what you get:

- Facebook profile image
- Facebook banner image
- Instagram profile image
- LinkedIn profile image
- LinkedIn banner image
- Social media post templates
- Social media post runway
- Google Display Network suite
- Social media ads suite
- Out of home (billboards and billstickers) suite
- Print ads suite

Ensuring your management team and staff are all aligned in a unifying vision for your new website is incredibly important, so we start all website projects by conducting research.

Here's what you get:
- Internal brand survey - sent to up to 10 internal team members
- External brand survey - sent to up to 10 clients/customers
- Research summary document

With our research done, and a clear direction as to what it is you want your new website to achieve and convey, we'll put together some mood boards showcasing some design directions we can go with. In this phase, we'll put together a site structure document (sitemap) and work with you to refine what needs to go where. We'll also decide with you what CMS collections need to be set up for things like blogs, testimonials, case studies, client logos, team member profiles etc.

Here's what you get:
- Website mood boards to define design direction
- Site structure document

Starting with the homepage, we'll establish the look and functionality of your website and, once approved, roll out the design to the remaining pages. All pages are designed twice: for desktop screen size(s) and mobile.

Here's what you get:
- Home page design for tweaking and approval-
- Everything designed responsively for all screen sizes

If required, we will work alongside you and your team to craft new or updated website copy. In this phase, we also ensure that your website is not dragged down by old stock imagery and video, and capture a full suite of photography and videography to compliment the new design.

Here's what you get:
- Updated / new copy - optimized for SEO
- A full suite of professional and engaging photos and videos

With the design approved, we'll proceed to develop your website in Webflow.

Here's what you get:
- Your website, developed in Webflow

After everything is built, and right before we had over the keys - we'll make sure that any third party analytics code, integrations, and softwares are properly implemented and tested. Once complete, we hand over the keys to your team.

Webflow is unmatched in user-friendliness, in other words, maintaining and updating your website is a breeze. We will provide training on the back-end processes, CMS and general website edits if needed via a one-hour zoom call.

Here's what you get:
- Third party analytics integration
- Your completed, live website
- One hour post-launch training via Zoom.