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branding and logo design

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Branding and Logo Design Overview

We dive deep into your brand to understand your brand, its values and mission.

Whether you are launching a new brand or redesigning an existing one, you can rely on Dark Matter Digital to deliver a cohesive, memorable brand experience that will help launch conversions and revenue. The visual aesthetic of your brand - from web design to your logo and custom graphics - has the power to attract, trigger emotions, and implement a lasting impression in your customer's mind.

You can orchestrate the visual impression as a key part of your overall marketing with our creative graphic and branding services in your corner.

request a branding / logo quote

Making memorable brands. Creatively driven and strategically led.

Think of your branding as your company's DNA. Your branding has a apart of every element in your business. From digital elements, your business logo, your website, to business cards and email signatures - having a consistent and memorable brand makes the greatest impact on your consumers. Your branding's purpose is to make you instantly recognizable in the marketplace - where competition is everywhere.

People do not necessarily have relationships to products, their loyalty is to brands. The best branding is developed on strong ideas, creating an emotional relationship binding customers to your brand.

Our approach to branding is different than most. We take a strategic approach to analyze your brand and its customers. We then develop a comprehensive brief that underpins all of your strategic communications and gives us a clear direction of your goals and where you are heading. We move to logo exploration, creative concepts and then a collaborative process of iterations and refinement until we, and you are 100% on board with your brands new identity.

Following the creation of your brand, we will continue to work with you to make sure your brand grows and evolves as it should.

Custom Website Designs

Branding Development

Ui/UX focused websites

Logo Design

Mobile responsive web design

Branding Guides

Extensive website testing

Brand Collateral

branding portfolio item

Graphic design that can illustrate the soul of your brand - quickly and persuasively.

Outstanding graphic design can make or break your business - on many fronts. Digital graphics have the unique ability to complement or be a core center piece in your website designs, your latest Instagram story highlight achievements, or even your cover photo on your Facebook. Maintaining consistent brand voice and tone applies to even your digital assets and graphics to give your brand a complete feel.

Graphics are the purest form of visual persuasion, which explains why the very best graphic design has such an impact on consumers - from digital assets, posters, infographics and more.

Orlando graphic designers

There is much more to graphic design than just arranging items on a screen; understanding how colors work together to create an appropriate mood – or to reflect the persona of your organization – is one of graphic design’s core principles. And let’s not overlook the fact that typography also plays a crucial role in creating the desired visual effect, and can even enhance the meaning of the words being used. Even the way various design elements can guide a user from, say, a landing page to a call to action, can be an important consideration. Our talented team of designers are skilled at speaking to your customers on this unique level by creating and combining highly original visual elements in truly innovative ways that are as distinctive online as they are on the printed page.

You've worked hard to build your business - make sure it's remembered.

Every piece of business material that you have at your disposal serves an important purpose. It is to ensure that your brand becomes rooted in the memory of your customer, keeping you in the front of their mind when your services are needed again in the future.

The primary job of business collateral - such as business cards, letterheads, proposal templates, pens, cups - is to present you as you want the customer to see you. Setting you apart from your competitors and bringing your brand full circle.

Orlando graphic designers

No matter the piece of brand collateral, the design and brand focus needs careful thought and deliberation. As part of an intro to your brand, we take stationary materials into account when we are working with you to create your brand from the ground up, or as part of a re-brand. It goes without saying, your stationary is just as important as the brand itself.

Ui/UX focused websites
Extensive website testing
Mobile responsive web design

Brochure & Flyers

Brand Collateral

Business Cards & Stationary

Choosing the right choice of words.

Carefully crafted website copy can spark new ideas, fire the imagination and change minds. It also stimulates and inspires us by creating new opinions and moods of a company.

Sometimes it only takes a slogan to stick, other times, it requires carefully crafted, stand-out headlines and body copy throughout your website. Carrying a brand tone across all of your outlets will help your customers trust your brand. Dark Matter Digital provides copywriting services partnered with our Orlando SEO services to make not only your customers hire you, but also find you through search engines.

Words are the currency of thought. They’re what make media social. Words are how we communicate our wishes, ideas, feelings and desires.More to the point, words are unique in being the only way to present clear and persuasive arguments, captivate with a thoughtful phrase, or bring the most original concepts alive.In a world dominated by technology, choosing and using the right words to help us communicate clearly is more important than ever.Our team of copywriters can help you find the words you’re looking for to start a deep and meaningful conversation with your customers. Prepare to be moved.

Custom Website Designs

Blog Copywriting

Ui/UX focused websites

Social Media Copywriting

Mobile responsive web design

Website Copywriting

Extensive website testing

Tone-Of-Voice

Extensive website testing

Ad Copywriting

Frequently asked brading and logo design questions:

What is a creative audit?

The Dark Matter Digital creative audit is a crucial step in our branding services. Our team will perform a comprehensive review of all of your current assets and design elements to gain a better understanding of your brand strategy. Specific elements of evaluation include deployment across channels, market fit, specific creative assets, and landing pages. We then use these findings to inform the development of an insightful brand strategy and corresponding creative assets to grab the attention of your target market and grow your business.

What is a landing page?

A landing page is typically a standalone web page that is designed and generated in connection to a specific marketing or advertising campaign. This page is where the customer will land when they click through any ad, social post, or blog that is part of the campaign. This can help with revenue attribution and lead generation as well. Landing pages are designed with a single objective or conversion goal in mind, such as a newsletter sign up or contact information collection.
We do offer full design and development of websites also.

What are brand guidelines?

Brand guidelines are essentially a set of established rules that determine the appearance of your brand in a given situation. Some of the basic information that may be included is an overview of your brand’s history, vision, and personality, as well as key values such as colors, fonts, and images that are to be used. This helps to ensure that there is consistency in how your brand is displayed across a variety of channels, thereby increasing the brand awareness and recognition by your customers. Brand guidelines are also sometimes referred to as brand standards, a style guide, or a brand book.

How many revisions for my logo do I recieve?

We always strive to make your satisfaction and experience our highest priority. Initially, we present 3-5 different options for you to review. Once we narrow down to two, we will continue to implement our discussed feedback until we reach the approval.