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Search Engine Optimization (SEO) Overview

Developing custom SEO strategies for users first, and search engines second.

When your competitors are ranked right beside you, acquiring that lead or making the sale comes down to who your customer sees, knows and trusts more. That means being discovered consistently across every space your leads look, learn and buy. It means getting creative and bold with your SEO strategy. Partnering an aggressive search engine optimization strategy with a SEO-friendly website design creates an environment for you to dominate your local SERP's market.

As a leading SEO agency in Orlando, we find opportunities your competitors are missing to craft custom, tailored seo-strategies that drive short term wins while also building long-term growth.

request a seo quote

Our SEO Marketing Services:

Drive qualified leads with a SEO-optimized website

One of the most important aspects of an entire digital SEO strategy is on-page SEO. In this phase of your strategy, every item from a well designed, fast loading and responsive website to quality SEO-rich content will make or break your efforts. Search engines need to have the ability to crawl your website and instantly learn what that specific page is about and what action your audience should take.

The beginning steps of working with our clients on a new SEO strategy is to perform a SEO-audit - which dives deep into the depths of your website - looking at items from optimized headlines and page content, to URL slugs, image alt-text, and meta data. In return, we get a snapshot of your SEO history, what areas of your websites are working and the pages that need improvement.
As experienced Orlando SEO consultants, we will ensure that your on-page SEO is optimized to its maximum potential.

SEO Audit

SEO Audit

SEO-Optimized Headlines

SEO Copywriting


Optimized Headings

Internal Linking

Internal Linking

Image alt-text

Image Alt-Text

Orlando seo agency

Taking actions outside of your website to improve your organic positioning

Optimizing for off-site SEO involves improving your website's perceived perception of popularity and "worth" to search engines and users alike. Increasing your trustworthiness, domain authority, and relevance plays a heavy aspect in your websites organic ranking. With off-page SEO - sometimes referred to as off-site SEO - you may hear terms such as back linking, acronyms such as "NAP" and social media shares. You can look as improving your off-page SEO is similar to building your brand - getting your name and website linked out there.

In the SEO world today, you may hear companies try and push "selling backlinks". Most of the time these companies sell low-quality and irrelevant backlinks to your site that will only hurt your SEO efforts. Remember, a solid off-page SEO strategy will not help you rank if your on-page SEO is non-existent.

SEO Backlinking



Local Directoires / NAP

Review Acquisiton

Review Acquisition

Guest Posting

Guest Posting

Orlando graphic designers

A strong SEO strategy is the best way to appear at the top of search engine result pages (SERP's). The more visibility your website has, the more qualified traffic you will receive. At Dark Matter Digital, we work to connect business, brands and partners with the people who are interested in them. There is not one single recipe that works for all brands. We've become one of the top Orlando SEO Agencies by developing custom SEO strategies for each client individually, one plan does not work for all.

Frequently asked questions about our Orlando SEO services:

What does SEO stand for?

SEO stands for search engine optimization. But what exactly does that mean? In a summary, SEO means acquiring traffic for your website or business when discussing local SEO, organically. Instead of paying for pay-per-click ads, SEO services will help you rank on Google's first page of search results. Within SEO, there's a wide variety of strategies to accomplish these goals - some of which are more effective than others. Developing quality and engaging website content, and implementing a keyword strategy focused on your industry are just two examples.

How much does SEO cost?

Every situation is different for every business. Our SEO team would need to know more information about your business, analyze the competition in your market, and see where you currently stand on the rankings. One thing that we can tell you from our 8+ analyzing thousands of SEO campaigns - the biggest reason why most (possibly yours in the past too) have failed, is because the company assessing your SEO at the time failed to properly assess the amount of work required to get you a great result and positive ROI.

That being said, our SEO packages range from $1000 - $10,000 per month with no contract.

Can you get me to #1 on Google?

Our team of SEO specialists will get you to the best possible position for your market and flood your business with new organic traffic. From our 8+ years of SEO experience, it's better to focus on ranking your business for the right keywords than just chasing #1. If #1 is possible for the right terms, then we'll give it everything to get you there.

I've done SEO before and it hasn't worked, why are you different?

If SEO hasn't worked then one of four things has occurred:

1. You've been ripped off by a scammer - Sadly there are a lot in this SEO industry, and if this has happened to you, we're truly sorry - stopping these people is the reason our team is so passionate about Search Engine Optimization.

2. You were working with a website designer, developer, or marketing agency - SEO is a lot like a complicated surgery. It's very detailed, very specific, and only a few companies posses the ability to successfully do it. A lot of website designers, marketing and graphic design companies offer "SEO" as a service, however they are not experienced in the craft. They may be great at many things, but you do not want your logo designer doing your SEO.

3. Your SEO company didn't know what they were doing - This is much more common than you would think. A lot of people start "SEO" companies after watching a few Youtube videos or buying a $40 e-book. They think that they can learn along the way, and sadly, they convince many business owners that they know what they are doing. SEO is a skillset that takes decades to master and hiring a newbie disguised as a "SEO guru" will leave you greatly disappointed.

4. Your company did not do enough to beat tough competition - If you paid $100, or even $500 / month for SEO in the past, then chances are your campaign was not aggressive enough or simply did not have all of the necessary resources required to beat out tough industry leading competition. As the saying goes, "If you think a professional is expensive, wait until you work with an amateur."

Our SEO specialists can generally pinpoint with a sniper like precision why your past campaign has not worked out in a few minutes with our SEO audit and evaluation. Let us show you why your past SEO efforts crashed and burned.

Do you offer PPC services?

We do! You can visit our pay-per-click services page for more information.

What sort of SEO reporting will I receive?

You will receive a ranking report outlining your website's progress in Google's SERPS every month. This provides you with certainty in the beginning few months that although you may not be seeing the added calls just yet, your position is moving, traffic is increasing and our SEO strategies are working.

What is the ROI on SEO?

Generally more than you can imagine. We've had clients who have grown their business by 800% in 16-months, which represented an ROI of 18x. The true value in SEO is the traffic and leads that you acquire and will last a lifetime.

For example – our SEO specialists did the calculations and a Plumber in Orlando, from a 12-month custom SEO campaign could receive over 25X their money back in profit over the 12-months after their campaign is completed. Yet in the following 12-months, when they aren’t spending on SEO, their ROI jumps as high as 50X!

How do we get started?

We make this as easy as possible:

1. Contact us for a free consultation

2. We'll have a quick chat over the phone, discuss your SEO investment and get started. We begin with our in-depth SEO audit

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(321) 326-7263

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