SEO Case Study
Ember Fund

About the project

Ember Fund- is a fintech start up which offers cryptocurrency portfolio management through a mobile app. Founded in 2017, Ember Fund is the leader in cryptocurrency portolio management and turned Dark Matter Digital to increase their website's traffic, and increase mobile app downloads.

The problem:

With the amount of attention any website that has the word "Crypto" receives also translates into competition in SEO-terms. Ember Fund had a unique business offering, but was finding it difficult to rank. They turned to the team at Dark Matter Digital to help improve their SEO site-health, increase their organic traffic, and make a positive impact in their app downloads.

The solution:

During our on-boarding process, the website's site health audit returned a website plagued with on-page errors, missing optimization opportunities, and a lack of a cohesive content strategy. Our team got to work eliminating the on-page and technical SEO errors, and developing a strict content strategy to improve their exposure across the crypto market. Including daily crypto news, how-to's and instructional.

Making an impact
By the numbers:

54k
New user visits in 7 months
41
Keywords on Google's first page
122%
Increase in app downloads
2.5
Weeks to begin ranking

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