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crandall fitness

WEB DESIGN, SEO
/ 2022
services / deliverables

---- E-Commerce Website
---- Custom logistics integration
---- Search Engine Optimization

A HIGHER LEVEL OF FITCrandall Fitness - a New Mexico fitness equipment manufacturer with a country wide reach.

LONG STORY SHORT

The largest gym equipment manufacturer on the west coast came to Dark Matter Digital looking for an intuitive e-commerce platform to manage their brand, while revamping their website with a more modern look and feel while remaining on brand and maintaining their existing search engine optimization efforts for their 200+ products.

VISIT THE SITE

Crandall Fitness ↗

CRANDALL FITNESS HIGHLIGHTS

---- $25k sold in one week post launch
---- 29,347 websites visitors one month post-launch
---- 93.2% were new visitors
---- 295% ROI after 3-months

CHALLeNGE

SHIPPING NIGHTMARESCrandall Fitness made due of their existing website on Squarespace upon startup. They quickly encountered many roadblocks when it came to product ordering and logistics that were not only causing customer frustration, but a loss in revenue.

When Crandall Fitness approached the top digital marketing agencies, they had one major requirement: to ensure that their platform could handle normal shipping integrations, but also specialized shipping arraignments such as freight shipping for their large equipment pieces. Of course with any major website redesign or migration, organic keyword positions come into mind, and with their 200+ products, they wanted to ensure that their SEO remained in-tact.

SOLUTION

We knew that we needed to develop Crandall Fitness' website on a robust platform that would allow to effectively manage not only their products, but their logistics effectively.

We set out on our mission to provide a customized solution for Crandall Fitness. We knew that we needed logic that was smart, and did not need a guiding hand to walk through each order. We developed a customized shipping solution that integrated directly into their e-commerce store that could calculate which products needed to be sent via freight shipping, and other products that can integrate directly into UPS shipping system and provide real-time shipping rates.

On top of tackling their logistical dilemma, our team of Orlando Web Designers designed and developed a website that was on brand, that provided a better user experience for their customers, and ultimately drove traffic and sales.

Seeing the overwhelmingly positive response since the website go-live, we're proud to say that we're just getting started.

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