Skin Worthy

Case Study
Skin Worthy

About the project

Skin Worthy - a Toronto based medical aesthetics clinic hired Dark Matter Digital to receive a website facelift of their own.

The problem:

The old website did not take mobile responsiveness into consideration, and lacked a common design sense throughout the site. Padding and marginal spacing was mismatched, and overall the website lacked clear calls-to-action. On the search engine optimization side, while they ranked decently in their market, there was an easily-achievable goal to rank 1st on Google with improvements to their content structure and keyword targeting.

The solution:

Taking a scalpel to their old website, we worked from scratch to create a brand cohesive, bespoke website to suit their modern and bold brand. Reinventing the website's content structure, implementing high traffic SEO keywords, and developing a cohesive website design to include easily accessible booking buttons to schedule an appointment with the clinic.

Making an impact
By the numbers:

47%
Increase in appointment bookings
218%
Increase in organic traffic
4.7
Keyword ranking position increase
13 days
To rank page 1 in SERP's

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