Case Study
Crandall Fitness:

About the project

Crandall Fitness was looking for a web design and development agency to help redesign their existing website. Besides the website being dated, the existing e-commerce solutions was not capable of handling their continued growth - making an ample time to invest in their website.

The problem:

Squarespace - the platform that Crandall Fitness' website was originally developed on, lacked the functionality to calculate shipping rates uniquely to their needs. Shipping bulk, and heavier weight items, there was not a clear solution on how to properly calculate rates, and hurting user experience (UX).

The solution:

We went to work providing a bespoke e-commerce solution that not only correctly calculated shipping by product groups, but provided a bespoke website design, allowing their brand message, tone, and style to shine trough. We focused on providing an elevated user experience, and optimized their website for search engine optimization.

Making an impact
By the numbers:

First day of launch
increase in conversions
Increase in organic traffic
Reviews acquisition

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