Skin Worthy - a Toronto based medical aesthetics clinic hired Dark Matter Digital to receive a website facelift of their own.
The old website did not take mobile responsiveness into consideration, and lacked a common design sense throughout the site. Padding and marginal spacing was mismatched, and overall the website lacked clear calls-to-action. On the search engine optimization side, while they ranked decently in their market, there was an easily-achievable goal to rank 1st on Google with improvements to their content structure and keyword targeting.
Taking a scalpel to their old website, we worked from scratch to create a brand cohesive, bespoke website to suit their modern and bold brand. Reinventing the website's content structure, implementing high traffic SEO keywords, and developing a cohesive website design to include easily accessible booking buttons to schedule an appointment with the clinic.
