After many years, Accretive Wealth was in need of a digital facelift. Their brand lacked cohesiveness and their website was slow loading, not UX friendly and as a result, was seeing a stagnant number of conversions. Accretive Wealth brought Dark Matter Digital onboard to help.
Ultimately, the Litterer Groupe's website was outdated and did not instill a high level of brand authority, a cohesive brand voice, and did not establish a clear call to action. While their website recieved a respectable amount of traffic for existing customers, new discovering customers and website users failed to convert.
Dark Matter Digital curated a plan that set out to correct this.
As we investigated further, we realized the missed potential pertaining to their individual locations and the specific services offered at these locations. Dark Matter Digital carefully crafted a UX-focused website to make locational searches, their respective services and clear calls to action visible and dominate.
With the updated website, Litterer and Dark Matter Digital established a concise brand message, branding guidelines and more to maintain and maximize their marketing effectivness.
Through an impactful navigational experience, Litterer's website breaks down their user experience through two main "sectors". First, a visitor can search for a location nearest them via a custom geo-locating plugin and see the services offered at this specific location.
Secondly, a user can search for a service in need - whether corrosion protection, scaffolding, fire protection and more, and then find respective locations supportive of this service.